For SaaS growth teams
The content engineyou never staffed.
Educational shorts at the top of the funnel, comparison articles at the bottom, and every post's metrics feeding the next round. No new headcount.
The grind today
Growth wants content. Nobody owns it.
The roadmap is full and the blog is from March.
Engineers won't write it
The people who understand the product are shipping the product. Drafting explainers loses to the sprint every time.
Comparison pages go stale
Bottom-funnel searches are where deals start, and your versus pages still cite a competitor's old pricing.
Video is a separate vendor
Short-form needs its own agency, its own budget, its own review loop. So it quietly never happens.
With marketer.sh
Brief the product. Cover the funnel.
01
Brief the product and the buyer
What it does, who evaluates it, and the questions they ask before they sign. That's the whole setup.
02
Both ends ship weekly
Educational shorts that teach the concept, comparison and alternative articles underneath, with FAQ JSON-LD for rich results.
03
Metrics steer the next round
Retention, visits, and rankings flow back into ideation. The topics that pull sign-ups get the next slots.
The product moment
Every post reports for duty.
A published short's numbers, and the two ideas it just earned: a sibling short and a bottom-funnel comparison article.
- Hook retention and follow-through per post
- Winning angles seed the next ideation round automatically
- FAQ JSON-LD on comparison articles for rich results
Post performance
devtools nichePostgres branching, explained in 40s
PublishedBranching for staging environments
ShortNeon vs. RDS for side projects
Article
Outcomes
A funnel that feeds itself.
0
funnel ends covered, teach and compare
0
FAQ JSON-LD block on every comparison piece
0
extra hires to keep the cadence
Get started
Ship the content roadmap without staffing it.
Brief your product once. Review the first week's shorts and articles before anything ships.