Start with one reader and one question
Name the person this content should help and the question it should answer. “Explain how our refill works to a first-time buyer” is more useful than “make a viral video.”
Choose one format and one main point. A short video cannot carry the same amount of detail as a buyer’s guide.
Provide facts the draft can use
List the product details that matter: what it does, what is included, where it is available, and the conditions of any offer. Include source material where possible.
Separate verified facts from ideas to explore. Do not ask a generated narrator to describe a personal experience that never happened.
Describe tone and constraints
Give a short description of the voice and a real example if you have one. Name the claims, imagery, or terms the content must avoid.
Provide assets you have permission to use. If product likeness matters, check the output carefully rather than assuming a generated scene will match it.
Use this brief structure
Audience: Who is this for? Question: What do they need to understand? Product facts: What can we substantiate? Direction: What format, tone, and visual references fit? Action: What should an interested person do next? Review: Who checks the finished work?
Evaluate the first draft
Read or watch the whole piece before judging individual details. Does it answer the question, use the facts correctly, and make the next step understandable?
Fix the brief when the direction is wrong. Fix the draft when the direction is right but a detail needs work. Check the cost before generating another version.